A love for retro and a nostalgic line are the main characteristics of Mouse & Pen's popular posters and illustrations.
Helle lets her personality shine through in her drawings. The different posters are drawn with imperfect perfection and a lovely naivety that radiates joy of life, positivity and lots of smiles in everyday life. Helle has been drawing her entire life and has always been fascinated by the children's literature universe. Helle's style is mainly inspired by the works of illustrators like Christel Marott, Ole Lund Kirkegaard (Orla Frøsnapper) Ilon Wikland (Astrid Lindgreen) and Cicely Mary Barker (Flower Fairies).
It all began in late 2015 when Helle started drawing posters to sell to the many tourists of Ebeltoft. The first posters were sold from the majestic staircase in front of the family townhouse from 1790 in the heart of picturesque Ebeltoft. Passersby were quickly greeted by the happy mood and life-affirming messages in Helle's designs and the posters were torn away. In 2016 local shops in Ebeltoft began to show interest in Helle's posters. The stores reported massive interest and the posters were sold almost as fast as they were put on the shelves. Since then, more than 170 stores across the country have joined the Mouse & Pen family. The products are sold today both at home and abroad.
Today Mouse & Pen is a family-run business based in the family's town house in Ebeltoft and the little concept store at Adelgade 47, Ebeltoft.